BUD LIGHT: 2017 NBA PLAYOFFS HOUSE PARTIES
Infinite helped Bud Light boost awareness of their partnership with NBA during the 2017 playoffs by throwing house parties in cities of contending teams. Utilizing local influential content creators from each city as hosts, we brought in movers and shakers from each city to cheer their teams on while creating a slew of content distributed by attendees as well as the brand. Below showcases content from the parties that was utilized throughout the playoff season.
Campaign Photographers: Dan Joyce, Daniel Mudliar and Desiree Guerra