SXSW is one of the largest conferences in America, and this year Infinite helped Bud Light make sure to be a big part of the conversation by garnering over 1.7 million impressions for the brand. Utilizing influential content creators based in Austin, Texas, we were able to give Bud Light a voice before, during and well after the conference. Creators built hype for the conference and Bud Light's partnership before the conference by showcasing the co-branded product in places that are iconic to Austin. During the conference, creators promoted giveaways to exclusive concert events and amplified Bud Light experiences through various social media platforms. Check out some of the rad content below:

On top of the content distributed by our influential creators, we produced a Instagram Stories takeover of Bud Light's account. This 3-day take over utilized 3 different sets of friends of different backgrounds to showcase authentic SXSW experiencesto Bud Light fans everywhere. One set were local creatives, another were Austin lifestyle connoisseur, and the last set were music lovers. Each take over showcased what Austin and SXSW is all about for their different perspectives. You can check out each takeover stories below:

Campaign Creators: Abraham Campillo, Adam Stewart, Ashleigh Amoroso, Jackie Lee Young, Jane Ko, Javier Gonzalez, Jay Bostwick, Jose Silva, Justin Borja, Katrina Barber, Mario Villanueva, Mark Miranda, Rico DeLeon, Steven Esparza and Tommy Escobar