BUDWEISER & NATION PARKS SERVICE: "TEXAS, HOLD HER HIGH"

After launching Budweiser’s Summer 2016 "AmeriCan" influencer amplification program, Budweiser and the National Parks Service sought out to localize the campaign in Texas to celebrate the NPS Centennial. Infinite exceeded the brand and organization’s expectations by producing a multi-community amplification program. By collaborating with the Texas-based Instagram communities IGHouston, InstaDFW and IGAustinTexas, we were able to bring about fifty content creators from all over the state to Big Bend National Park in the Southwest corner of Texas for a weekend InstaMeet (gathering of photographers/Instagram enthusiasts) which included camping, guided tours, group hikes, BBQ, Texas music and refreshing Buds. The photographers created and shared magnificent content that radiated what the "AmeriCan" campaign and National Parks Centennial was all about. Through Instagram and Snapchat, this program garnered hundreds of thousands of impressions for the clients across the nation. Check out some of the great shots below and through #TexasHoldHerHigh on Instagram.