CAESARS ENTERTAINMENT: CAESARS PALACE TAKE OVER SWEEPSTAKES
To kick off the 2017 Summer season, Infinite's client Caesars Entertainment brought us in to capture content to promote a trip giveaway to Caesars Palace. We brought in four influential photographers from major US markets to take over Caesars Palace's Instagram account and promote the sweepstakes to their perspective audiences from which they reside. I produced this content strategy where these photographers flew out to Las Vegas to capture content of the property for their take overs and share their experience live via Instagram Stories and Snapchat. The following week, we launched the take over sweepstakes promotion where each photographer shared about their take over to their audiences and posted 3-4 images on Caesars Palace's Instagram promoting the sweepstake. After the program was complete, the client was left with over a million impressions for the campaign and a catalog of high-quality content from the photographers to support brand messaging moving forward. Check out some of the great content below!
Campaign Photographers: Alina Tsvor, Sam Graves, Kyle Huber and Jose Silva. | View bonus video content here.