CAESARS ENTERTAINMENT: "KICKSTART POOLSIDE PREGAME"

Infinite's client Caesars Entertainment brought us in to capture and promote their Summer 2016 partnership with The LINQ and Mountain Dew's Kickstart. The Kickstart Poolside Pregame was a high energy, FREE admission Summer party series held at The Pool at The LINQ complete with music, unique poolside services, entertainment cabanas, product giveaways and more. I produced a content strategy where I hired two high-influence photographers to fly out to Las Vegas for the launch of the party series to capture the festivities and also share live via their social channels as the party ensued. After the event, the client was left with hundreds of thousands of impressions from the live posting and a catalog of high-quality content from the photographers to support the party series from May through September. Check out some of the great content below!

Campaign Photographers: Jose Silva & Steven Irby