THE CONTAINER STORE: #TURNYOURCLOSETAROUND
In the Spring of 2017, Infinite's client The Container Store brought us in to help promote their Closet Essentials Sale through influencer content programming. We enlisted a slew of bloggers across the United States to show their audiences how to #TurnYourClosetAround with the help of a 360-degree camera and The Container Store. Through a series of before, in-progress and after posts (images, videos and 360-degree videos) on their social media channels, we were able to authentically showcase how The Container Store's Closet Essentials Sale can help convert anyone's closet into organized, efficient spaces! In doing so, we were able to spread brand messaging to over 1,000,000 consumers across the country and drive traffic to the brand's website in just a few short months! Check out some of the great content below.
Campaign Bloggers: Alicia Armstrong, Kristyn Cole, Susan Daggett, Joni Lay, Chris & Julia Marcum, Ashley Mayes and Anissa Zajac