ZIEGENBOCK: "TRAVELIN' TEXAS TALES"

ZiegenBock, a Texas-based brewing company, approached Infinite in wants of an influencer program. After a deep analysis of their content, it was easily apparent that ZiegenBock needed rich content that told their new brand story. I built a content strategy that did both. I lead a tour across Texas with 6 other Texas-based photographers to capture stories that make Texas, well, Texas while placing their product in the landscapes their brand story was set in. Each photographer created a catalog of images as they saw Texas through their lenses for the brand to utilize on their social channels. Fun fact: this content strategy led to Infinite being awarded ZiegenBock's agency of record! Check out some of my favorite images we shot below and don't forget to follow along the Travelin' Texas Tales on ZiegenBock's Instagram.

Campaign Photographers: Dan Joyce, Daniel Driensky, Justin Borja, Matthew Yarnell, Rico DeLeon, Tyler Sharp and William Wood

Bonus: TV appearance on Great Day Houston c/o CAP Communications Group